David Sabastian used to sleep on the streets of Skidrow, now he sleeps in an apartment eight stories above. Sabastian’s meteoric success as a recording artist inspired him to start Skidrow Fashionweek-a streetwear label funding an assembly of direct-action programs combating homelessness in Skidrow, Los Angeles.
SRFW’s programs are designed to provide for the immediate, longterm, physical, spiritual, and emotional needs of Skid Row’s residents.
Jobs are created to print and package orders. Sales fund food, clothing, and toiletry drives. Designs demand awareness from passers-bys worldwide. All-in all, Skidrow is a brand in rapid expansion. A universe experiencing its big bang. An imperfect experiment forcing us all to confront, and sometimes celebrate, the ridiculousness of a system we’ve been confined by, threatened with, or otherwise taught to ignore all together.
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We create digitally native, full-service marketing initiatives that deserve the attention they generate.
To do so, our team aligns Digital Advertising, Social Media, Web Design, Content Production, Brand Development, and Guerilla Marketing in highly-lucrative harmonies.
‘Cyber Romance’ means pay attention to your audience, treat them like someone you want to know better, listen to them, respect them, go out on a limb to win their hearts. Also, it sounds cooler than your last agency’s name.