A Visual Brand Kit establishes uniformity in brand identity while setting up a system to reduce time and cost when producing future content. Many companies possess some mix of brand assets prior to campaigning, yet few have every asset they’ll need calibrated and organized in a way that allows creatives to quickly produce campaign-specific content. By confirming a Visual Brand Kit prior to outbound efforts, resulting campaigns see an increase in audience-side cohesiveness and team-side efficiency.
The content and configuration of the Visual Brand Kit system draw on Cyber’s experience managing creative production for hundreds of campaigns. The vast majority of creatives are specialists, and our roster of expert content producers are no different. Armed with a Visual Brand Kit, our team is able to leverage the individual talents of a diverse array of creators to the fullest — free from re-defining the broad strokes of a design system every time a brief comes their way.
Your Visual Brand Kit allows you to project your brand’s identity through an infinite set of mediums, styles, and trends at will. Love the style of a particular video maker? See a major opportunity in riffing off a viral format making the rounds? Need to pivot to a whole new objective, like, last week? Your Visual Brand Kit ensures you won’t be held back by square-one thinking when engaged in active campaigning.