Platform Set Up is a pre-campaign assurance that a qualified technician has verified all backends relevant to a brand’s funnel are functioning to a carefully outlined standard. Simply having an account on a platform is not a guarantee that it is set up properly or being utilized to its fullest. Given that neglected platform maintenance is among the most common reasons for inaccuracy in campaign reporting — and therefore wasted budget — adhering to strict Platform Set Up guidelines is key to the principles of Marketing Readiness.
Platform Set Up is confirmed using a standardized rubric based on documentation provided by the companies themselves, as well as proprietary best-practices our team has developed over thousands of hours logged on-platform. This approach has allowed us to segment the training of platform teams, creating a high-level of expertise in those dedicated solely to Set Up and freeing up those dedicated to active campaigning to focus on what matters most — delivering a return on ad spend.
Your Platform Set Up provides peace of mind prior to launch that due diligence has been performed, and continues to do so post-launch in the assessment of campaign performance. Having ruled out all common platform-side hindrances, reporting and analysis are limited to the variables worthy of your team’s focus such as content, offer, and page experience.