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Platform Set Up

Platform Set Up

Your Platform Set Up confirms that all available advertising, ecom, and analytics tools are inter-connected and leveraged to their absolute fullest.

Delivery Est. ‚ÄĒ 14 - 30+ Days
Cost Est. ‚ÄĒ $500 - $1,500 Get started View full details

Platform Set Up is a pre-campaign assurance that a qualified technician has verified all backends relevant to a brand‚Äôs funnel are functioning to a carefully outlined standard. Simply having an account on a platform is not a guarantee that it is set up properly or being utilized to its fullest. Given that neglected platform maintenance is among the most common reasons for inaccuracy in campaign reporting ‚ÄĒ and therefore wasted budget ‚ÄĒ adhering to strict Platform Set Up guidelines is key to the principles of Marketing Readiness.

Platform Set Up is confirmed using a standardized rubric based on documentation provided by the companies themselves, as well as proprietary best-practices our team has developed over thousands of hours logged on-platform. This approach has allowed us to segment the training of platform teams, creating a high-level of expertise in those dedicated solely to Set Up and freeing up those dedicated to active campaigning to focus on what matters most ‚ÄĒ delivering a return on ad spend.

Your Platform Set Up provides peace of mind prior to launch that due diligence has been performed, and continues to do so post-launch in the assessment of campaign performance. Having ruled out all common platform-side hindrances, reporting and analysis are limited to the variables worthy of your team’s focus such as content, offer, and page experience.