An Ecom Store is the proverbial workhorse of a marketing campaign, and is only considered campaign-ready when optimized to support the unique funnel it serves. While most brands have a website, few have a front and back end that match the scale of their ambitions. Citing a brand’s Growth Strategy, an Ecom Store undergoes anywhere between a complete overhaul and a minor update to confirm that its core responsibilities of converting customers, relaying data cross-channel, and managing inventory are met prior to campaign spending.
Our standard of Ecom Store development combines expertise from hundreds of completed builds by our Web Dev team with the precise instruction of a brand’s research-backed Growth Strategy. The resulting asset is further calibrated by our close adherence to industry-wide best practices, namely ‘Jakob’s Law’ — or the acknowledgement that users convert most often when new brands are introduced to them via familiar UX and UI principles.
Your Ecom Store is the digital equivalent of a brick-and-mortar, and deserves the same degree of attention. Just as the physical showroom poses questions regarding decor, and the back door questions regarding delivery schedules, your Ecom Store is the result of a wide array of decisions. There is an appropriate time to make these decisions, and it is certainly not on opening day. Our process in delivering Ecom Stores ensures that all is accounted for, well before thousands are spent on driving traffic.
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